Marketing Plan for a new Product in Qatari Market - Essay Example The mission statement of automobile firms defines their brand, culture, and customer experience. Since Chevrolet is a brand of the GM, it uses the mission statement of the General Motors Car Company. The mission statement of GM is backed by the following core principles: safety and quality first, create life-long customers, innovate, deliver long-term investment value, and make a positive difference. The unofficial mission statement of Chevrolet brand is â€œWe win when the customer says we win.â€ In the Middle East, the Chevrolet-branded cars are a sourced from General Motors in North America, General Motors Korea in South Korea, and General Motors Holden in Australia (Gustin, 2008). Chevrolet has various vehicles. To that effect, the paper will discuss the marketing plan for Chevrolet Cruze car brand in the Qatari market. In the present scenario, the Qatari automobile market segment has now been developing in a considerable manner due to augmented demand for fuel efficient, spacious, affordable, and easy to maintain cars. According to Qatarâ€™s Automobiles Company, by the end of this year, about 90,000 cars had been sold in Qatar with most of the vehicles being from Toyota Company. Furthermore, Rolls-Royce also realized an increase in sales by 37 percent. In the same way, most of the automobile companies recorded an increase in the number of sales. However, Bhaktavatsala (2013) notes that more than 700,000 people drive Chevrolet cars in Qatar. Chevrolet has significant market share in the automobile market. Most of the people who purchase motor vehicles in Qatar have higher disposable incomes. This implies that they have the ability to purchase the vehicles in spite of their higher prices. Most Qataris prefer to purchase vehicles that are technologically advanced, fuel efficient, stylish with modern features, and easy to maintain. Proceeding further, nobody denies that safety is one of the major concerns of customers. Almost all automobile
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